Revlon Ultimate.

This summer Soup worked with Revlon UK on a digital campaign to promote Colorstay Ultimate Liquid Lipstick, Revlon’s revolutionary one-step lipcolour and their biggest product launch in the last 5 years.

Soup developed a digital strategy to tie into the 360° campaign for the launch of the liquid lipstick which encompassed massive instore promotion within Boots, a prime time TV ad campaign and extensive press coverage. Importantly this was the first time Revlon have used digital as part of their campaign marketing mix anywhere either nationally or internationally so we were  delighted to be part of their first foray across the channel.

Our main aim was to encourage early adopters of the product using the social media spaces that have become a platform for young women like Lauren Luke to review products, share tips and demonstrate techniques. Facebook, Twitter and YouTube were chosen as central spaces for the campaign and, with the incentive of becoming Revlon’s official online reviewer, users are encouraged to review this project and post their videos and writeups on the product microsite.

To bolster the buzz around the campaign and particularly the conversations online, Soup supported Revlon developing new relations with relevant beauty bloggers. And we worked with Starcom to create an online advertising campaign that highlights the liquid lipstick’s longevity with time related ads.