Jordans Cereals new website.

Soup has been working with Jordans Cereals to design and develop their new website which launched this week.

The site showcases the Jordans Cereals’ rebrand and provides their audience with a new ‘Jordans World Experience.’
 
Soup has produced a site which showcases the brand’s rich heritage of craftsmanship and care, and is bursting with taste, texture and nature. It embodies the Jordans family’s personal approach, providing an online experience for Jordans’ expanding target audience to enjoy.
 
The site showcases Jordans’ new product range, blog, monthly promotions and competitions, company information and brand values. And the joy is in the detail, with animations, weather feeds and interactive spaces adding interest and allowing the audience to engage throughout the various pages. It launched on Monday 6 October 2008.
 
Jordans have engaged Soup to continue work with them moving forwards to manage their e-comms, & online marketing.
 
Carol Welch, Director of Marketing & Innovation at Jordans, commented: ‘Jordans has a rich heritage in making wholegrain breakfast cereals since the 1970s and we pioneered our own nature friendly farming scheme in 1985. We have a huge amount of depth at the core of our brand, and digital is an ideal media for communicating and involving consumers in this.’  Carol added: ‘Soup’s creative has brought the brand to life brilliantly and integrates perfectly with the new look packaging design and advertising – exactly in line with our brief. The design feels incredibly fresh and it is fantastic to see people signing up to be our friends or commenting on the recipes – basically starting to really interact with the brand.’