Do Lectures.

Soup worked with Howies to create a site which extended the reach of the inspiring DO Lectures to a much wider audience than simply those attending the events.

Streamed videos of each of the speakers were made available so users could send them to friends or upload them to their blogs.

And, as well as enabling the widest audience we could to experience DO, we wanted to tap into the wealth of knowledge of all the people speaking at the events. So, we created Brainfood, a place where the speakers could talk about the things that have inspired them; a bible for Doing. Who better, we all thought, to point you in the right direction, than those who have their hearts closest to the cause.