News

It’s Christmas time! The season for sparkling lights, roasted chestnuts, carols and festive bells.

This year, to celebrate a happy Christmas, Soup have constructed a chiming chorus of bells which friends can control from their desktops and then send tunes through to the Soup London office where they will chime merrily away.

All you need to do to add your musical wizardy  is visit http://www.soupxmas.co.uk/ where you can use your keyboard to practice and then record any given tune. It will then by played no more than five minutes later in the Soup office.

Happy Christmas everyone!

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This month we're delighted to be working with Samsung on the three week competition giveaway: Gone in 60 Minutes.

Gone in 60 Minutes is the high octane competition giveaway that encourages repeat visits to the Samsung Mobile website over an intense three week period. We devised the concept with Samsung Mobile this autumn and it's currently in full flow, building communities around the brand and developing product awareness as it careers ahead.

When Samsung Mobile approached Soup they had clear objectives to increase traffic to their site, drive registrations and encourage product awareness and learning among their current and potential audience. Gone in 60 Minutes works as a giveaway: each hour, between 10am and 8pm every week day, a new question is posed on the site. These questions drive participants through various product pages to discover the answers. To support the site we built Facebook and Twitter pages to provide a space for a community to grow around the competition and which could then be marketed to long term by Samsung.

 It is notoriously difficult for a brand to build a community in any online social space from a standing start. Often you need a firestarter campaign like Gone in 60 Minutes to give it enough energy to get going. Within a week the Facebook page has gathered over a thousand fans. And Twitter, likewise, has over 350 followers already. These numbers look set to rise as the competition continues.

The Facebook space is extremely social, with a high percentage of the moneysavingexpert community taking time to engage there, as well as producing nearly 80 pages of chat on the MSE site itself around the competition. The engagement with this audience is particularly significant as a high proportion of Samsung Mobile's traffic is historically generated from this space.  The competition and introduction of this Facebook page, which has been active and responsive throughout the competition, has interrupted the flow of traffic from MSE to the Samsung site and provided a space which can be used long term for Samsung to engage and market to this audience.

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We’re delighted to welcome two new people to the Soup fold this month. Russell Cole and Jade Sullivan are our lovely new recruits and are based in our London office.

Russell is senior designer, working on some of our larger clients, while Jade joins the Client Service team.

Already it feels like they’ve been part of the team for years and we’re extremely happy to have them on board.

 

This month Jordans are celebrating their delicious Country Crisp cereal range with the newly launched Country Crisp Appreciation Society. The society  (www.welovecountrycrisp.co.uk) is dedicated to all things Country Crisp and is supported by a group on Facebook.

Being part of the group allows you enter competitions, add your voice to the Country Crisp love and even have a say in choosing new flavours and clustercombinations.

Importantly the campaign is further evidence of Jordans' commitment to long term engagement with their audience through social media channels; as part of their approach, the team vow:

.       To read every single message you send us about Country Crisp

.       To incorporate as many ideas from you into our breakfasting plans

.       To offer unique and fun experiences

Soup are delighted to be part of building this experience with Jordans and we're all looking forward to its continued success.

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