This week innocent drinks will be launching a big game of online consequences with the help of Francesca Simon, one of the UK’s most popular children’s authors and winner of the 2008 Galaxy British Book Awards Children’s Book of the Year.
As the campaign begins, special free fridge magnets will be available in promotional packs of innocent smoothies for kids. Innocent have worked with Soup to develop the campaign and the site which will house the consequences game.
Francesca Simon, author of the Horrid Henry books has written the opening line of each of the 26 stories, each inspired by innocent's new alphabet fridge magnets. Every day users can choose their favourite letter and story, read what's already been written and then submit their next line of the story. By the end of the day a winning line will be chosen and uploaded to the site, ready for the competition to start all over again.
As well as providing information about the health benefits of smoothies for kids, the site also provides story telling tips by Francesca who believes that “knowing how to tell a story is a really important skill for kids to develop as it helps educate them on so many levels, from improving their literacy to learning how to use their imagination. I’m really excited to be a part of innocent’s consequences game as it’s a great way for kids – and parents – to develop and practice this skill on a daily basis in a fun way.”
This campaign is a further reflection of innocent’s commitment to their audience and their use of co created content, using it positively to develop a highly engaged community of people dedicated to the brand.
Ted at innocent commented: “The big game of consequences website plays a pivotal role in innocent’s ongoing engagement of our kids audience. Soup conducted bespoke research into children’s digital behaviors and have delivered a highly inviting and rewarding online experience for kids. We’re now very eager to see how each of the stories started by Francesca Simon evolve from here.”
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"This campaign is a reflection of innocent’s commitment to their audience and their use of co created content, using it positively to develop a highly engaged community of people dedicated to the brand."
We are really happy to report that the Do lectures have been nominated for a BIMA award.
The Do lectures are all about getting a handful of speakers together in one place, in the hope that they may inspire you to go Do something. To give you the tools and the desire to change the things you care about.
Here at Soup we're not just proud of the work we have produced with howies, the driving force behind the Do lectures, we also think they are are an amazing opportunity all by themselves.
So. Fingers crossed. We'll let you know how we get on. And, in the meantime, have a look at the site and enjoy the lectures for yourselves.
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"The Do lectures are all about getting a handful of speakers together in one place, in the hope that they may inspire you to go Do something."
Soup have been working with The Body Shop to bring their values and campaigns annual report to life on their global site. The new section of the site has just launched on The Body Shop global site and will showcase a series of animations highlighting the key issues in the report, and the report itself, each of which will be available to bookmark on people’s preferred social media sites.
From the off Dame Anita Roddick believed that "The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed." And she founded The Body Shop, an ‘extraordinary’ company, with her own singular vision that business could be a force for good, and that profits could be made without compromising principles.
The Body Shop’s values, principles and campaigns are as important now as they have ever been. Communicating the brand’s performance in this area remains a crucial way of ensuring customers and staff that the company still works towards this extra value in terms of their product and space in the commercial market.
Soup and The Body Shop felt that animation was the most accessible way for customers and staff to engage with the in depth report into the Body Shop’s performance and aspirations in this area.
Simon Henzell-Thomas, The Body Shop’s Sustainable Development Manager commented:
‘At The Body Shop we have a proud heritage of reporting openly and transparently about our Values performance. We are always striving to make sure that our values report is engaging and accessible for the wide variety of stakeholders that are interested in what we have to say. This latest evolution, using the power of the Internet and animation, will hopefully make even more people read about our Values and what we are doing to deliver them.’
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"From the off Dame Anita Roddick believed that "The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.""
This week Soup's Norwich team moved offices. Now we live in a properly cool loft conversion in the centre of the fine city and we're properly enjoying ourselves.
As you can imagine the move was no small feat, but we unwrapped the teapots first, as any sensible person would, and have been sorting like maniacs ever since.
If you fancy dropping 'round we'd love to see you. You'll find us at this address:
Soup
Seebohm House,
2-4 Queen Street,
Norwich,
NR2 4SQ
Our phone number, of course, remains the same. As does our no door-to-door salesmen or heavy breather policy.
"This week Soup's Norwich team moved offices."
