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PROJECT INFO

Start-rite takes its first steps into digital marketing
Posted: 21 April 2006

When Start-rite decided to take their first steps into the world of online advertising this week, we devised the sweetest of ditties to get them there.

We retained the look and feel of the above the line press advertising and developed a creative that simulates the early stages of walking.

The objective was to increase the number of people registered to receive Start-rite's regular ecrm email service, which provides parents with tips and advice on caring for their children's feet. Early indications suggest the campaign has already had a significant impact.

Denise Aldous, Head of Marketing at Start-rite, said: "Soup's knowledge and expertise in delivering effective banner advertising creative has enabled Start-rite's first steps into the world of online advertising to be incredibly easy. We are thrilled that the early results look so promising. Increasing the number of people that receive our regular advice email is a core business objective as Start-rite looks to the digital arena to raise brand awareness."