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The goal is to create a more scientific approach to how we develop solutions for our clients
PROJECT INFO
Rob Varney Leads User Experience at Soup
Posted: 03 September 2007
At Soup we take some things very seriously indeed, like having exactly the right people to do the very best job for our clients. That’s why we’re delighted to announce that Mr Rob Varney has been appointed as Soup’s new Head of Information Architecture and User Experience.
Led by Rob, User Experience has been developed as a department in its own right here at Soup. The goal is to create a more scientific approach to how we develop solutions for our clients, proving that they work through research, effective design and analysis.
As Soup's former Creative Director, and with vast amounts of client facing experience, Rob can provide exactly the right balance of understanding, knowledge, obsessive attention to detail and natural talent to the role. We’re looking forward to the road ahead.
