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Demystifying pensions is simply about providing the right information in the right way

PROJECT INFO

Norwich Union’s Online Pension Calculator Comes Top of the Class
Posted: 19 February 2007

Pushing pensions to the back of the mind is an understandable thing for people to do these days. There are overdrafts, loans, bills and those fabulous shoes at Whistles to think about first. Anyway, pensions are really complicated. And they are for old people, aren’t they?

Not so, about the old bit anyway. And the complicated bit, well, that’s just about providing the right information in the right way, which is what Norwich Union wanted to do when they commissioned us to design an online pensions calculator to sit within the Make Sense Of It section of their site.

The calculator’s intuitive and user friendly design has been subject to UAT by Foolproof. It’s worked; on Sunday it was voted the best online pension calculator by the Sunday Telegraph. We’re all chuffed with the accolade here at Soup. And most of us are off to spring clean our finances.