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The site is designed to cater for each separate audience group and is available in fifteen different countries and in four languages.
PROJECT INFO
Morley Launch Redesigned Site
Posted: 05 March 2007
We’re proud to announce that this month Morley Fund Management launched their newly rebranded site into the galaxy of assets and funds. The site is designed to cater for each separate audience group and is available in fifteen different countries and in four languages.
Until now Morley has negotiated a number of different websites, each tailored to the needs of its specific user group. Soup worked with Morley to review these sites in their entirety and rationalise the company’s e-commerce strategy around one site structure. This has ensured delivery of a consistent, branded, high quality user experience for each important group.
The project began with a programme of end-user research to provide insights gathered from internal and external stakeholders. This formed the basis of the final site structure and the templates produced were integrated into Morley’s own CMS. So far the response from client and audience alike has been excellent.
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