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Mike Cornwell Joins Soup as Chairman
Posted: 15 March 2007

This morning Campaign published our big news. After a year serving as Non-Executive Director, Mike Cornwell is joining Soup as Chairman this week.

We’re absolutely delighted to have him on board. This is what they wrote:

"Mike Cornwell, the former president of Tequila Europe, has been hired as the executive chairman of the independent digital agency Soup.

Cornwell’s signing marks his return to the industry after quitting his role at Tequila in March, soon after its merger with Omnicom- owned agency TBWAGGT, where he had held the position of chief executive.

Before joining Soup, Cornwell had considered launching a start-up, with Red Brick Road as one of a number of potential backers. He starts in his new role next week, where he will join the founding partners, Nick Thompson, Shaun Freeman, and Simon Coupe, who set up Soup ten years ago.

Cornwell will not receive equity in Soup, which offices in London and Norwich and has produced digital work for clients that include Fujifilm, Royal Bank of Scotland, Virgin and Norwich Union.

Cornwell said: “I see joining a digital agency that is up there with the very best as the perfect re-entry point to the industry”. "

Our Managing Director, Nick, commented: “We are winning some great contracts and achieving excellent results for our clients, the company has now reached an exciting point. We are delighted Mike has agreed to join us to help us reach the next stage of our development. Mike has vast experience in the agency world, knowledge of direct and digital marketing and huge passion and enthusiasm for the business.”

Charles Billot, our Commercial Director, commented: "It's been six years now since I last worked with Mike. It's great to be working with him again. Welcome on board, Mike!"

Yes. We are tickled pink. It’s great news and we are looking forward to the road ahead.